考虑带免费保修的以旧换新产品更换维修策略优化  

The Optimization of Trade-in Product Considering Replacement of Repair Strategy with Free Warranty

作　　者：董克 罗运鹏[2] 姜磊磊[2] DONG Ke;LUO Yun-peng;JIANG Lei-lei(School of Management,University of Science and Technology of China,Hefei 230026,China;School of Economics and Management,Anhui Open University,Hefei 230022 China)

机构地区：[1]中国科学技术大学管理学院,安徽合肥230026 [2]安徽广播电视大学经济与管理学院,安徽合肥230022

出　　处：《数学的实践与认识》2021年第17期57-63,共7页Mathematics in Practice and Theory

基　　金：安徽省高校自然科学基金项目(KJ2017A941,KJ2019A0967);安徽省高校优秀青年人才计划项目(gxyq2017165)。

摘　　要：针对带免费保修的以旧换新产品的更换维修问题,从消费者的视角出发,提出两个以旧换新产品的更换维修费用策略模型.该策略综合考虑小修费用和停机费用因素,建立以消费者期望总费用最小化为目标的带免费保修的以旧换新产品策略模型,并给出模型最优化的相关理论证明.算例研究验证了模型的有效性,并对参数的灵敏度进行了分析,文中结论可为消费者进行产品维修更换计划提供决策的理论依据.Targeting the replacement and maintenance of the trade-in products with free warranty,the article proposes two replacement and maintenance cost strategy models for tradein products from the customers’ perspective.Taking the minimal repair cost and the downtime cost factors into consideration,the strategy establishes the trade-in product strategy models with free warranty to realize the goal of minimizing the total cost expected by consumers and gives relevant theoretical proof of model optimization.The study of the example verifies the validity of the model and analyzes the sensitivity of the parameters.The conclusion in this paper can provide a theoretical basis for consumers to make decisions on product maintenance and replacement plans.

关 键 词：免费保修 以旧换新 小修 停机成本 

分 类 号：F274[经济管理—企业管理]