融媒体环境下高校“立体化微阅读”推广模式研究  

Study on the promotion mode of“three-dimensional micro-reading”in colleges and universities under the situation of integrated media

作　　者：郑珊霞[1] 孟勇[2] Zheng Shanxia;Meng Yong(Yangzhou Polytechnic Institute,Yangzhou 225127,China;Nanjing University,Nanjing 210023,China)

机构地区：[1]扬州工业职业技术学院,江苏扬州225127 [2]南京大学,江苏南京210023

出　　处：《江苏科技信息》2021年第29期15-20,共6页Jiangsu Science and Technology Information

基　　金：2020年江苏省图书馆学会研究课题项目,项目名称,融媒体环境下高校图书馆阅读推广绩效评估研究,项目编号:20YB40;2020年江苏省高等学校数字图书馆JALIS科研课题一般项目,项目名称:基于标准化管理的高效阅读推广工作人员“融媒体KPI+360°”绩效评估研究,项目编号:2020KT16;2020年教育部高等学校图书情报工作指导委员会高职高专院校分委员会一般项目,项目名称:全媒体环境下图书馆阅读推广“6W+3”绩效评估体系研究,项目编号:202051。

摘　　要：作为全民阅读的重要文化阵地,高校肩负着引导大学生阅读的历史使命。由于当代大学生数字化、碎片化、立体化、个性化的阅读特点,如何创新阅读推广模式已成为高校研究的问题之一。“立体化微阅读”是在融媒体大环境下,运用新技术实现内容、形式、互动以及宣传立体化的新型阅读推广模式。文章利用SWOT分析法,对“立体化微阅读”阅读推广模式的优势和劣势、机遇与威胁展开剖析。通过分析得出,微视频作为最优媒介,是构建“立体化微阅读”阅读推广体系的关键因素,并通过网络调查法和文献分析法,对时下高校开展“立体化微阅读”推广的路径展开解读,从而为优化阅读推广模式,提高推广成效提供视角。As an important cultural position of whole-nation reading,colleges and universities shoulder the historical mission of guiding students to read.Because of the characteristics of digital,fragmented,three-dimensional and individualized reading of contemporary college students,how to innovate the reading promotion mode has become one of the problems of university research.“Three-dimensional micro-reading”is a new type of reading promotion mode that uses new technology to realize three-dimensional reading promotion mode regarding content,form,interaction and promotion under the environment of integrated media.This paper uses SWOT method to analyze the advantages and disadvantages,opportunities and threats of“three-dimensional micro-reading”reading promotion mode.Through the analysis,it is concluded that micro-video,as the optimal medium,is the key factor in the construction of the“three-dimensional micro-reading”reading promotion system.Moreover,through the network investigation method and the literature analysis method,current universities interpret the“three-dimensional micro-reading”promotion path,so as to provide a perspective for optimizing the reading promotion mode,improve the promotion effect.

关 键 词：阅读推广 融媒体 绩效评估 立体阅读 微阅读 

分 类 号：G252[文化科学—图书馆学]