论短视频文化对个体主体性发展的利与弊  

On the advantages and disadvantages of short video culture on the development of individual subjectivity

作　　者：赵静[1] 陈雅孥 ZHAO Jing;CHEN Yanu(School of Marxism,Shanghai University,Shanghai 200444,China;School of International Tourism Management,Yeungjin University,Taegu 41527,South Korea)

机构地区：[1]上海大学马克思主义学院,上海200444 [2]韩国永进专门大学国际观光系,韩国大邱41527

出　　处：《重庆理工大学学报（社会科学）》2021年第9期141-148,共8页Journal of Chongqing University of Technology（Social Science）

基　　金：教育部人文社会科学青年基金项目“新时代中国特色社会主义文化建设的新使命研究”(19YJC710111);上海市哲学社会科学规划青年课题“新时代中国特色社会主义文化理论创新研究”(2018EKS009)。

摘　　要：作为一种流行文化现象,短视频已深度融入日常生活,不仅重塑着大众文化的景观,而且对人们的思想和行为产生了重要影响。从个体主体性角度来看,短视频的创作与传播赋予了个体平等表达的权利,拓宽了个体自由表达的空间,丰富了个体社会交往的方式,并为个体重新为自己的日常生活赋予意义提供了新的平台。但与此同时,短视频泛娱乐化的精神实质导致思维能力的钝化、追求流量的商业化逻辑导致价值尺度的错乱、虚拟的真实导致自我呈现的异化、同质化“信息茧房”效应导致价值共识的危机等负面影响也容易造成人的异化。因此,必须立足于个体主体性的发展,从个人、短视频平台、社会等多个角度探索短视频文化建设的有效路径,促进其有序健康发展。As a popular cultural phenomenon,short video has been deeply integrated into daily life.It not only reshapes the landscape of popular culture,but also has an important impact on people’s thinking and behavior.From the perspective of individual subjectivity,the creation and dissemination of short videos endow individuals with equal rights of expression,broaden the space for individual free expression,enrich the way of individual social interaction,and provide a new platform for individuals to reendow their daily life with meaning.However,at the same time,the spiritual essence of pan-entertainment of short video leads to the passivation of thinking ability,the commercial logic of pursuing traffic leads to the disorder of value scale,the homogenization“information cocoon room”effect leads to the crisis of value consensus.These negative effects are easy to cause human alienation.Therefore,we must explore the effective path of short video culture construction from the perspectives of individual,short video platform and society,so as to promote its orderly and healthy development.

关 键 词：短视频 文化现象 个体主体性 主流价值观 

分 类 号：G112[文化科学]