基于SEM的电子商务和信息管理与信息系统专业满意度研究——以云南农业大学经济管理学院为例  

Research on the Professional Satisfaction of E-commerce and Information Management&Information System Majors Based on SEM:Take the College of Economics and Management of Yunnan Agricultural University as an Example

作　　者：刘婕[1] 张仙[1] 朱克西[1] LIU Jie;ZHANG Xian;ZHU Kexi(College of Economics and Management,Yunnan Agricultural University,Kunming 650201,China)

机构地区：[1]云南农业大学经济管理学院,云南昆明650201

出　　处：《云南农业大学学报（社会科学版）》2021年第5期160-168,共9页Journal of Yunnan Agricultural University(Social Science)

基　　金：云南农业大学就业创业工作研究项目“现代信息技术背景下电商和信管专业毕业生就业创业的影响因素研究”(2019YB05)。

摘　　要：通过对云南农业大学经济管理学院电子商务和信息管理与信息系统两个专业的专业满意度进行调查,借助顾客满意度和忠诚度模型,分析影响专业满意度的因素,建立结构方程模型,运用AMOS软件拟合模型并进行检验。研究发现专业服务、课程设置、师资状况等方面的感知质量是影响学生对专业满意度的关键因素。提高大学生的专业满意度,要从提升专业师资状况、改善专业教学条件设备、优化专业课程设置等关键指标入手,加强对学生的专业指导,使学生明确专业发展目标,提高专业综合素养,从而增强就业信心。Through the survey of professional satisfaction in E-commerce and Information Management&Information System of the College of Economics and Management of Yunnan Agricultural University,with the help of customer satisfaction and loyalty models,the factors affecting professional satisfaction are analyzed,the structural equation model is established,and the software of AMOS is used to fit the model and test.The research shows that the perceived quality such as professional services,curriculum setings,and teacher status are the key factors that affect students’professional satisfaction.In order to improve the professional satisfaction of college students,it is necessary to start with the improvement of status of professional teachers,improvement of professional teaching conditions and equipment,optimization of curriculum settings and other key indicators,strengthen professional guidance to students,enable students to clarify professional development goals,improve professional comprehensive quality,and thereby enhance employment confidence.

关 键 词：专业满意度 电子商务专业 信息管理与信息系统专业 结构方程模型(SEM) 

分 类 号：G642.0[文化科学—高等教育学]