原创少儿出版的创新路径思考  

The Innovative Paths of Original Children’s Books Publishing

作　　者：吴冬艳 WU Dong-Yan(School of Journalism and Communication,Beijing Normal University,Beijing 100875,China)

机构地区：[1]北京师范大学新闻传播学院,北京100875

出　　处：《编辑之友》2021年第9期32-36,共5页Editorial Friend

摘　　要：2020年少儿图书市场规模增长明显,阅读需求旺盛,涌现出一批高质量原创少儿图书,但原创少儿出版也遇到了选题跟风、内容同质、专业人才匮乏等困境。文章从主题内容、呈现形式、出版模式、营销渠道、人才培养等方面探讨原创少儿出版的创新路径,着眼于未来变化,思考原创少儿图书发展的理念、方向、趋势和规律。In 2020,with strong demand,the market scale of children’s books grows significantly,and a number of high-quality original children’s books emerges in the children’s book market.At the same time,some problems have appeared such as following the trend in topic selection,homogenous content,and deficiencies in professional talents.This article explores the innovative paths of original publishing from the subject content,presentation form,publishing model,marketing channels,talent training,and etc.,focusing on future changes and trends as well as analyzing the development concepts,directions,trends and laws of original children’s books.

关 键 词：原创图书 少儿出版 阅读需求 选题同质 人才匮乏 

分 类 号：G231[文化科学]