基于广西瑶族传统文化的创意品牌设计研究  

RESEARCH ON CREATIVE BRAND DESIGN BASED ON TRADITIONAL CULTURE OF GUANGXI YAO NATIONALITY

作　　者：吴迪[1] 吕屏[1] Wu Di;Lv Ping

机构地区：[1]桂林电子科技大学,广西桂林541200

出　　处：《工业设计》2021年第9期143-144,共2页Industrial Design

基　　金：广西高校大学生创新创业计划项目《贺州平地瑶非物质文化的数字化视觉设计》(项目编号:201710595040)。

摘　　要：瑶族是广西少数民族中人数分布较多的民族,在瑶族的社会发展进程中,瑶族民众创造了极为丰富的传统文化。文章从瑶族传统文化入手,在其基础上探究其创意品牌的设计方法。首先,阐述了广西瑶族传统文化以及文化创意品牌;其次,分析了基于广西瑶族传统文化的创意品牌设计意义,并结合案例归纳总结了设计方法。通过文章的研究,为更好地设计出适合市场及受众的创新型文化品牌提供思路与解决方案。Yao nationality is a ethnic group with a large number of ethnic minorities in Guangxi.During the social development of Yao nationality,Yao people have created an extremely rich traditional culture.The article starts with the traditional culture of Yao nationality,and explores the design methods of its creative brand on the basis of it.First,it expounds the traditional culture of Yao nationality in Guangxi and cultural creative brands;secondly,it analyzes the significance of creative brand design based on the traditional culture of Yao nationality in Guangxi,and summarizes the design methods based on case studies.Through the research of the article,it provides ideas and solutions for better designing innovative cultural brands suitable for the market and audience.

关 键 词：广西瑶族 传统文化 文化创意品牌 设计 

分 类 号：J524[艺术—艺术设计]