社会化问答平台的场景化服务模式创新--以人才引进问答为例  

Scene Service Mode Innovation of Q&A Platform--Taking Talent Introduction Q&A as an Example

作　　者：邢昌华[1] 郝喜凤 Xing Changhua;Hao Xifeng(Jilin Engineering Normal University,Changchun 130052,China;School of Mathematics and Big Data,Hohhot Minzu College,Hohhot 010051,China)

机构地区：[1]吉林工程技术师范学院,吉林长春130052 [2]呼和浩特民族学院数学与大数据学院,内蒙古呼和浩特010051

出　　处：《现代情报》2021年第10期109-118,共10页Journal of Modern Information

基　　金：2021年度吉林省教育厅社会科学研究项目“吉林省地方普通高校高层次人才引进的问题和对策研究”(项目编号:JJKH 20210195SK);呼和浩特民族学院校级科研项目“新媒体环境下的用户信息行为特征及其规律研究”(项目编号:HMYB1750)。

摘　　要：[目的/意义]移动社交网络对社会化问答平台产生了一定的刺激作用,但是并未使其效用充分显现,究其原因是由于社会化问答平台尚未将场景和情境要素嵌入其服务模式之中,致使其服务与其所处的环境在一定程度上脱节。[方法/过程]为此,从移动社交网络在社会化问答平台应用的视角出发,将场景和情境要素纳入社会化问答平台服务模式创新之中,从场景的内涵、场景的特征出发,基于“场景—问答期望—情境”适配的路径实现社会化问答平台服务模式的创新。[结果/结论]以人才引进问答为例,选择多案例的方法对其进行实证,结果表明场景化情境配置是社会化问答平台服务模式创新的有效途径,人才引进可以通过社会化问答平台借助场景化情境配置实现其服务模式创新,打造人才引进知识服务市场。[Purpose/Significance]Mobile social network has a certain stimulating effect on social Q&A platform,but it does not fully show its effect.The reason is that social Q&A platform has not yet embedded the scene elements into its service mode,resulting in a certain degree of disconnection between social services and its environment.[Method/Process]From the perspective of the application of mobile social network in social Q&A platform,the scenario elements were included in the innovation strategy of service mode of social Q&A platform.From the connotation and characteristics of the scene,the innovation of service mode of social Q&A platform was realized based on the path of“Scene-Information Expectation-Context”adaptation.[Result/Conclusion]Taking the talent introduction Q&A as an example,this paper selected the method of multiple cases to carry on the empirical study.The results showed that the scenario configuration was an effective way to innovate the service mode of the social Q&A mp;a platform,and the talent introduction can realize its service mode innovation through the scenario configuration of the social Q&A platform,so as to build the knowledge service market.

关 键 词：社会化问答平台 场景化服务 服务模式创新 人才引进 

分 类 号：G250.74[文化科学—图书馆学]