论汽车营销模式中的中国文化因素  

On Chinese Cultural Factors in Automobile Marketing Mode

作　　者：陈晓阁 郑雨潇 Chen Xiaoge;Zheng Yuxiao

机构地区：[1]菏泽职业学院,山东省菏泽市274000

出　　处：《时代汽车》2021年第19期175-176,共2页Auto Time

摘　　要：在当前的社会经济发展过程中,汽车销售一直是较为热门的行业之一,由于传统消费观念影响,大众在购买汽车时往往受外界观念影响,这在一定程度上影响到了汽车的销售。因此在传统汽车领域,基于当前消费者的心理,在品牌认证及民众的认可度方面,经传统文化熏染,往往具有鲜明的中国特征,在此情况下,根据当前的消费现状,在思想文化领域对民众进行调查,以便更好的寻求发展方向。本文以经济学营销为基础,通过对我国的思想文化进行调查,以当今汽车行业发展方向为指标,以此分析当前影响汽车营销的客观因素。In the current process of social and economic development,automobile sales have always been one of the more popular industries.Due to the influence of traditional consumer concepts,the public is often affected by external concepts when buying cars,which affects automobile sales to a certain extent.Therefore,in the traditional automobile field,based on the current consumer psychology,in terms of brand certification and public recognition,the traditional culture often has distinctive Chinese characteristics.In this case,according to the current consumption situation,in the ideological and cultural field the article investigates the people in order to better seek the direction of development.This article is based on economics marketing,through the investigation of our country's ideology and culture,and the development direction of today's automobile industry as an indicator to analyze the objective factors that currently affect automobile marketing.

关 键 词：汽车营销 中国文化 营销策略 经济概论 

分 类 号：F42[经济管理—产业经济]