郫都区北京现代汽车领动购车意向研究  

Research on the Purchasing Intention of Elantra of BHMC in Pidu District

作　　者：蒋浩齐 Jiang Haoqi(School of Electronic and Information Engineering,Sichuan Technology and Business University,Chengdu 611745 China)

机构地区：[1]四川工商学院电子信息工程学院,四川成都611745

出　　处：《四川工商学院学术新视野》2021年第3期64-67,共4页Academic New Vision of Sichuan Technology and Business University

摘　　要：文章将“领动”作为研究对象,以郫都地区为研究范围,研究该地区消费者购买意向。对购车意向的研究,有助于分析消费者的消费需求与消费心理,有利于相关企业制定合理的营销策略,提高其市场占有率,有助于企业了解汽车消费市场发展方向,作出合理发展规划。This paper takes Elantra produced by Beijing-Hyundai Auto as the research object.It selects Pidu District as the research scope to study consumers'purchasing intention.The study of purchasing intention is helpful to analyze consumers'demand and psychology.It is beneficial for relevant enterprises to make reasonable marketing strategies and improve their market share.In addition,it also helps enterprises to understand the development direction of the automobile consumption market and make a reasonable development plan.

关 键 词：领动车型 购车意向 新能源 影响因素 

分 类 号：F713.55[经济管理—市场营销]