增强现实技术在高校纪念卡创新设计中的应用研究——以武汉科技大学为例  

RESEARCH ON THE APPLICATION OF AUGMENTED REALITY TECHNOLOGY IN THE INNOVATIVE DESIGN OF UNIVERSITY COMMEMORATIVE CARDS——TAKE WUHAN UNIVERSITY OF SCIENCE AND TECHNOLOGY AS AN EXAMPLE

作　　者：胡雨洁 聂虹[1] HU YUJIE;NIE HONG

机构地区：[1]武汉科技大学艺术与设计学院

出　　处：《设计》2021年第19期29-33,共5页Design

基　　金：2020年国家级大学生创新创业训练计划项目,基于增强现实(AR)技术下的纪念卡创新设计研究——以武汉科技大学系列纪念卡设计为例项目编号:202010488015。

摘　　要：高校纪念卡设计是校园文创产品重要内容之一。将增强现实技术融入高校纪念卡设计中,解决现有高校纪念卡同质化严重、创新性不足、情感传达能力欠缺等问题。通过收集整合校园资源,从中选取具有认同感、代表性、易触发用户共鸣的校园文化元素,并探讨高校纪念卡感官体验的设计方法。利用现代设计手法与增强现实技术的科技融入,探寻出具有创新性,时代性的纪念卡设计手段,为高校文化创意产品设计领域提供新的方法与途径。The design of college souvenir card is one of the important contents of campus cultural and creative products. Augmented reality technology is integrated into the design of university commemorative cards to solve the problems such as serious homogeneity,lack of innovation,weak interaction and lack of emotion communication ability of existing university commemorative cards.By collecting and sorting out the campus cultural resources,we selected the campus cultural elements with sense of identity,representativeness and easy to trigger the resonance of users,and discussed the design method of sensory experience of college memorial cards.On the basis of ensuring cultural identification,personal expression of emotional resonance and artistic aesthetic appreciation,using the integration of modern design techniques and augmented reality technology,the innovative and epochal means of souvenir card design are explored,which provides a new method and digital promotion approach for the field of university cultural creative product design.

关 键 词：增强现实技术 校园文创 高校纪念卡设计 感官体验 设计方法 

分 类 号：TB47[一般工业技术—工业设计]