早期商务印书馆责任竞争力分析  

Analysis of Responsible Competitiveness of the Commercial Press’s Earlier Period

作　　者：何国梅 He Guomei(School of Literature,Journalism and Communication,South-Central University for Nationalities)

机构地区：[1]中南民族大学文学与新闻传播学院

出　　处：《中文论坛》2021年第1期167-190,共24页Forum of Chinese Language and Literature

基　　金：2019年度湖北省教育厅哲学社会科学研究项目一般项目“《东方杂志》语图叙事研究(1904-1937)”(项目编号:19Y100)。

摘　　要：企业的责任竞争力是其市场竞争力的核心要素。近现代出版史上著名的出版企业商务印书馆以教育救国与开启明智为宗旨,积极经营产业,创造经济效益,赢得经营资本;以出版为主业,担负文化大任,提升品牌竞争力;依法注册经营,改善竞争环境,提高对公共政策的影响力;对股东负责任,积累关系资本,构建强大的人力支持;热心社会公益,服务社会事业,取得社会大力支持。通过这几个方面的努力,逐渐形成自身强大的责任竞争力,最终赢得其巨大的出版竞争优势。The responsible competitiveness of an enterprise is the core element of its market competitiveness.In the history of modern and contemporary publishing,the Commercial Press,a famous publishing company,aims to save the country and enlighten the people.The Press gradually formed its own strong responsible competitiveness and finally won its huge publishing competitive advantage through efforts in multiple aspects:generating economic benefits and acquired operating capital through active operation;with publishing as the main business,taking on cultural responsibility,and enhancing brand competitiveness;registering and operating according to law,improving the competitive environment,and enhancing the influence on public policies;being responsible to shareholders,accumulating the asset of relationship,and building strong human resources support;actively joining in public welfare activities,contributing to social undertakings and gaining strong support from the society.

关 键 词：商务印书馆 责任竞争力 出版优势 教育救国 

分 类 号：F27[经济管理—企业管理]