Research on Online Education Consumer Choice Behavior Path Based on Informatization  

作　　者：Yongrui Su Ling Zhao 

机构地区：[1]School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing 100876,China [2]School of Marxism,Beijing University of Posts and Telecommunications,Beijing 100876,China

出　　处：《China Communications》2021年第10期233-252,共20页中国通信（英文版）

基　　金：supported by National Social Science Fund Youth Project“Research on the Group Behavior of‘Post-95’College Students Based on Complex Networks”of China(Project Number:17CKS047)。

摘　　要：The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT on online education consumer's choice behavior is the core issue of online education industry development research.The research on the interactive path and methods of information and online education consumer choice behavior is worth exploring and revealing.This study introduces the word-of-mouth factor as a new research variable under the framework of the Rational Choice Theory model(RCT)and the structural equation method to conduct empirical research and theoretical analysis to verify the validity of the hypothesis and model.The fifthGeneration mobile communication system(5 G)analyses the factors affecting online education consumer behavior choices based on the premise of ICT.Research on the path between ICT and choice behavior provides new ideas for online education consumer choice behavior research and ICT and content and provides a new scenario.This article is a cross-disciplinary research content in theory,and its innovation opens up a new path for the management of ICT research.The research results have innovative significance and value at both the theoretical and practical levels.

关 键 词：information and communications technology(ICT) consumer choice behavior rational choice theory the fifth-Generation mobile communication system(5G) online education 

分 类 号：G434[文化科学—教育学] G522.72[文化科学—教育技术学]