旅游目的地居民的旅游影响感知与价值共创行为研究——基于主观幸福感的中介作用  

Residents′tourism impact perception and co-value behavior--The mediating role of subjective well-being

作　　者：唐静[1] 许雅晗 涂精华 TANG Jing;XU Yahan;TU Jinghua(College of Business Administration,Zhongnan University of Economics and Law,Wuhan,Hubei 430073,China)

机构地区：[1]中南财经政法大学工商管理学院,湖北武汉430073

出　　处：《福建农林大学学报（哲学社会科学版）》2021年第5期52-59,共8页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

基　　金：文化和旅游部专业研究生重点研究扶持项目(WLRCY2019-035)。

摘　　要：基于社会交换理论和积极情绪扩建理论的双重视角,构建旅游目的地居民价值共创行为的研究模型,分析主观幸福感在旅游影响感知与价值共创行为之间的中介效应。研究发现:旅游经济影响感知和旅游环境影响感知显著正向影响旅游目的地居民的价值共创行为,主观幸福感在上述路径中发挥中介作用;而在旅游文化影响感知对旅游目的地居民价值共创行为的作用路径中,主效应不显著,但中介效应显著。据此提出,应进一步优化旅游收益分配、重视文化内涵赋能和提高景区管理水平等,以推进旅游目的地旅游业的可持续发展。The research builds the model of residents′co-value behavior based on social exchange theory and the broaden-and-build theory of positive emotions.And the research analyzes the mediating role of subjective well-being in the relationship between residents′tourism impact perception and co-value behavior.The results show that tourism economic impact perception and tourism environmental impact perception have significant and positive influences on residents′co-value behavior.Moreover,subjective well-being plays a mediating role in the above paths.In the acting path between tourism cultural impact perception and co-value behavior,the main effect is not significant but the mediating effect is significant.According to the results,this paper proposes that government is supposed to further optimize the distribution of tourism revenue,attach importance to cultural connotation empowerment and improve the management level of scenic regions,so as to promote the sustainable development of tourism.

关 键 词：旅游目的地居民 旅游影响感知 价值共创行为 主观幸福感 

分 类 号：F592.68[经济管理—旅游管理]