服装绿色信息维度探索及其指标量化分析  

Exploration of clothing green information dimension and quantitative analysis of indicators

作　　者：马海景 曲洪建[1] 李芳[1] MA Haijing;QU Hongjian;LI Fang(School of Textile and Fashion,Shanghai University of Engineering Science,Shanghai 201620,China)

机构地区：[1]上海工程技术大学纺织服装学院,上海201620

出　　处：《毛纺科技》2021年第10期60-67,共8页Wool Textile Journal

基　　金：上海市政府决策咨询重点课题项目(2018-A-035)。

摘　　要：为了深入了解服装绿色信息的各维度指标及其内涵,探索并提出服装绿色信息呈现策略。针对服装市场对绿色信息展示较为笼统,以致不能满足消费者认知需求的问题,通过扎根理论和网络层次分析法,对服装绿色信息进行剖析与系统研究,构建了服装绿色信息指标体系,并对指标体系进行量化分析。研究结果表明:服装绿色信息的指标体系包含6个维度21个指标,各个维度对服装绿色信息的重要性排序为:绿色生产信息>绿色实体信息>绿色保证信息>绿色服务信息>绿色品牌信息>绿色传播信息。最终为服装企业制定绿色信息策略提供可行性建议与参考。In order to deeply understand each dimension index and its connotation of clothing green information,clothing green information presentation strategies were explored and put forward in this paper.The green information display for clothing market is too general to meet the cognitive needs of consumers.Based on the grounded theory and network analytic network process,the green information of clothing was analyzed and systematically studied,the indicator system of green information of clothing was constructed and a quantitative analysis of the indicator system was made.The results show that the index system of clothing green information includes 6 dimensions and 21 indicators,and the importance to clothing green information of each dimension from strong to weak is as follows:green production information,green entity information,green service information,green service information,green brand information,green communication information.Finally,feasible suggestions and references for clothing enterprises was provided to formulate green information strategies.

关 键 词：服装绿色信息 扎根理论 网络层次分析法 指标体系 信息策略 

分 类 号：TS941.8[轻工技术与工程—服装设计与工程] F062.5[经济管理—政治经济学]