中小企业分销渠道管理相关问题思考  

Reflections on the Related Problems of Distribution Channel Management of Small and Medium-Sized Enterprises

作　　者：金静 JIN Jing(SAP(SAP China),Beijing 100138,China)

机构地区：[1]SAP(思爱普中国),北京100138

出　　处：《中小企业管理与科技》2021年第31期16-18,共3页Management & Technology of SME

摘　　要：论文从中小企业分销渠道的结构、功能分类入手,详细描述了中小企业电子分销发展历程。针对品牌弱推力、物流能力与分销网络点不匹配这两大具体问题,论文给出了中小企业分销渠道管理的创新对策,这对中小企业的营销发展工作起到了一定的作用。Starting with the structure and function classification of the distribution channels of small and medium-sized enterprises,the paper describes the development process of electronic distribution of small and medium-sized enterprises in detail.In view of the specific problems of weak thrust of brand,mismatch between logistics capability and distribution network points,the paper gives innovative countermeasures of distribution channel management of small and medium-sized enterprises,which plays a certain role in the marketing development of small and medium-sized enterprises.

关 键 词：中小企业 分销 渠道管理 渠道控制 

分 类 号：F274[经济管理—企业管理] F276.3[经济管理—国民经济]