认知视角下设计专业大学生创业路径探析  

Entrepreneurial Path of Design Majors from the Perspective of Cognition

作　　者：王婷[1] WANG Ting(School of Light Industry Science and Engineering,Tianjin University of Science and Technology,Tianjin 300457,China)

机构地区：[1]天津科技大学轻工科学与工程学院,天津300457

出　　处：《中国轻工教育》2021年第4期57-63,共7页China Education of Light Industry

基　　金：2017年全国学校共青团重点研究课题“基于计划行为理论的大学生创业教育效果评价”(2017ZD010)。

摘　　要：从心理学的认知视角研究大学生的创业行为,调查设计专业大学生在个体能力、人格、意向方面对创业的内在认知,以及对创业渠道、环境外在因素的认知。由此总结出三个对设计专业大学生创业的影响因素。进而提出高校创业教育的实施路径,应加强创业心理辅导与调适,加强创业价值观引导与增强学生自我效能感,营造创业的软、硬环境。This article studies the entrepreneurial behaviors of university students from the cognitive perspective of psychology,and investigates the design majors′internal cognition of entrepreneurship in terms of individual ability,personality and intention,as well as the cognition of entrepreneurial channels and external factors of environment.Thus,three factors that affect the entrepreneurship of design majors are summarized.Furthermore,the author in the article proposes ways to implement entrepreneurship education in universities,which include providing psychological guidance and adjustment of entrepreneurship,enhancing entrepreneurial values and students′self-efficacy,and creating a soft and hard environment for entrepreneurship.

关 键 词：认知 设计 创业 

分 类 号：G640[文化科学—高等教育学]