建成环境对居民绿色消费意愿的影响——来自郑州的实证研究  

Influence of the built environment on urban residential green consumption willingness in Zhengzhou,China

作　　者：张晶飞 秦耀辰[1,2] 张丽君[1] 王坤[1] 段杰冉 ZHANG Jingfei;QIN Yaochen;ZHANG Lijun;WANG Kun;DUAN Jieran(College of Geography and Environmental Science,Key Laboratory of Geospatial Technology for the Middle and Lower Yellow River Regions,Henan University,Kaifeng 475004,China;Key Research Institute of Yellow River Civilization and Sustainable Development&Collaborative Innovation Center on Yellow River Civilization jointly built by Henan Province and Ministry of Education,Henan University,Kaifeng 475004,China)

机构地区：[1]河南大学地理与环境学院黄河中下游数字地理技术教育部重点实验室,开封475004 [2]河南大学黄河文明与可持续发展研究中心暨黄河文明省部共建协同创新中心,开封475004

出　　处：《地理研究》2021年第10期2914-2929,共16页Geographical Research

基　　金：国家自然科学基金项目(42171295,42071294);黄河文明省部共建协同创新中心重大项目(2020M19)

摘　　要：绿色消费意愿为城市可持续发展和生活方式转变提供新视角。而建成环境对绿色消费意愿的影响有待进一步深化,忽视建成环境的影响将低估城市规划和空间调控的作用。因此,本文基于郑州市大规模实地调查数据,采用EIO-LCA方法、特尔菲法和李克特量表法测算绿色消费意愿,并将社会经济属性、态度偏好和建成环境逐次纳入模型探讨建成环境的影响作用。结果发现:①建成环境对绿色消费意愿的影响存在异质性,生活类设施(人口密度、路网密度和到公交站点距离)正向影响绿色消费意愿,休闲类设施(POI密度、土地利用混合度和商场可达性)负向影响绿色消费意愿。②建成环境与社会经济属性、态度偏好交互后,休闲类设施和社会经济属性对绿色消费意愿的影响作用增强,而生活类设施和态度偏好的影响作用较稳定。③建成环境对绿色消费意愿的影响呈现“目的导向性”和“由远及近、由外及内”的规律。即一方面建成环境对绿色消费意愿的影响作用因消费目的而变化,另一方面居民在生活消费时优先考虑基础设施条件。以上研究结果为低碳城市建设和行为方式转变提供一定的科学依据。The research on residents'green consumption willingness provides a new perspective for urban sustainable development and lifestyle change.We need to further study the impact of built environment on green consumption willingness.If we ignore the interaction of built-up environment,we will underestimate the impact of urban planning and spatial regulation.Therefore,after obtaining the large-scale field survey data of Zhengzhou,we use EIO-LCA method,Delphi method and Likert scale method to measure residents'green consumption willingness.Then,we take the factors into account in the order of the socioeconomic attribute,attitude preferences,built environment and order logistic regression model to explore the impact of built environment.The results of the study are as follows.We found that the impact of built environment is different.The living infrastructure(population density,road network density and distance to the bus stop)have a positive impact on green consumption willingness,while leisure infrastructure(POI density,land use mixing degree and shopping accessibility)have a negative impact on it.After the interaction of built environment with socioeconomic attributes and attitude preferences,we find that the impact of leisure infrastructure and socio-economic attributes on green consumption willingness will be enhanced,while the impact of living infrastructure and attitude preferences on green consumption willingness will be stable.We find that the impact of built environment on green consumption willingness is“goal oriented”and“from far to near,and from outside to inside”.That is to say,on the one hand,the impact of the built environment on green consumption willingness will change with the purpose of consumption;on the other hand,residents will choose consumption patterns according to external infrastructure conditions.The above research results provide a scientific basis for the construction of low-carbon cities and the transformation of behavior patterns.

关 键 词：建成环境 分布式认知理论 交互作用 序次logistics模型 郑州市 

分 类 号：F713.55[经济管理—市场营销]