线上销售、企业创新与全要素生产率  

Online Sales,Enterprise Innovation and Total Factor Productivity

作　　者：罗超平[1,2] 胡猛 LUO Chaoping;HU Meng(College of Economics and Management,Southwest University,Chongqing 400715,China;Institute of Intelligent Finance and Platform Economics,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学经济管理学院,重庆400715 [2]西南大学智能金融与数字经济研究院,重庆400715

出　　处：《中国软科学》2021年第9期119-127,共9页China Soft Science

基　　金：国家社科基金重大项目“推进‘互联网+'生鲜农产品供应链渠道发展研究”(15ZDB169);重庆市社科规划项目“金融错配对重庆市制造业供给侧改革的抑制效应及再配置路径研究”(2016YBJJ021);西南大学人文社会科学研究重大项目培育项目“互联网生态系统中农产品加工企业合作与竞争的共生逻辑与机制创新研究”(SWU1909035)。

摘　　要：采用Wind数据库互联网线上销售和上市企业数据,以企业创新为中介变量实证检验了互联网线上销售对中国制造业企业全要素生产率的影响和作用机制。研究发现:(1)互联网线上销售对制造业企业的全要素生产率有显著的提升作用,是新时期制造业企业提升全要素生产率的新动力,且该结果在经过稳健性检验后依然成立;(2)进一步使用门槛回归模型证明互联网线上销售对制造业企业全要素生产率的提升作用呈现出显著的"边际效应"递减的非线性特征;(3)互联网线上销售对制造业企业全要素生产率的提升作用存在地区异质性,东部地区明显优于西部地区;(4)中介效应机制检验证明互联网线上销售可以通过促进制造业企业创新,进而提升全要素生产率。Based on the data of Internet online sales and listed companies in Wind database,this paper empirically tests the impact and mechanism of Internet online sales on total factor productivity of Chinese manufacturing enterprises with enterprise innovation as the intermediary variable.The findings are as follows:(1)Internet online sales can significantly improve the total factor productivity of manufacturing enterprises,which is a new driving force for manufacturing enterprises to improve total factor productivity in the new era,and this result is still valid after the robustness test;(2)The threshold regression model is further used to prove that the effect of Internet online sales on the improvement of total factor productivity of manufacturing enterprises presents a significant nonlinear feature of decreasing"marginal effect";(3)There is regional heterogeneity in the effect of Internet online sales on the improvement of total factor productivity of manufacturing enterprises.The eastern region is obviously superior to the western region.(4)The test of mediating effect mechanism proves that Internet online sales can promote the innovation of manufacturing enterprises and thus improve total factor productivity.

关 键 词：互联网 线上销售 全要素生产率 创新 中介效应 

分 类 号：F270[经济管理—企业管理]