外部压力促进了企业绿色创新吗?——政府监管与媒体监督的双元影响  

Does External Pressure Promote Green Innovation?——The Ambidextrous Impact of Government Supervision and Media Supervision

作　　者：汪建成[1] 杨梅 李晓晔 WANG Jian-cheng;YANG Mei;LI Xiao-ye

机构地区：[1]中山大学管理学院

出　　处：《产经评论》2021年第4期66-81,共16页Industrial Economic Review

基　　金：国家自然科学基金项目“技术创新的双元平衡对中国企业国际化的影响:基于组织合法性视角”(项目编号:71302099,项目负责人:汪建成)。

摘　　要：环境合法性产生的外部压力是企业绿色创新的重要驱动因素。基于外部合法性视角,以2011-2018年中国沪深两市A股制造业上市公司为样本,研究正式环境合法性(政府监管)与非正式环境合法性(媒体监督)对企业绿色创新的影响,并且充分考虑企业的主观能动性,结合企业的内部响应探讨研发资源(R&D投入)对环境合法性与企业绿色创新之间关系的调节作用。结果显示:(1)地方政府对污染源的监管力度越强,企业的绿色创新产出越高;(2)媒体对企业的报道数量越多,监督强度越大,企业的绿色创新绩效越好;(3)研发资源在环境合法性与企业绿色创新之间起着显著的正向调节作用。The external pressure generated by environmental legitimacy is an important driving factor of green innovation of enterprises.Based on the perspective of external legitimacy,this paper takes the A-share manufacturing listed companies in China s Shanghai and Shenzhen exchanges from 2011 to 2018 as the research samples,to study the influence of the formal environmental legitimacy(government supervision)and informal environmental legitimacy(media supervision)on green innovation of enterprises.The paper also fully consider the subjective initiative of enterprises,combined with the internal response of enterprises to explore the moderating role of R&D resources on the relationship between environmental legitimacy and green innovation.The study draws several conclusions:(1)The stronger the local government s supervision of pollution sources,the higher the company s green innovation output;(2)The more media reports on the company,the greater the intensity of media supervision,and the better the company s green innovation performance;(3)R&D resources play a significant positive moderating role between environmental legitimacy and green innovation.

关 键 词：绿色创新 环境合法性 政府监管 媒体监督 研发资源 

分 类 号：F273.1[经济管理—企业管理]