盐城“一村一品”特色农产品包装设计现状、问题及对策研究  

Research on the Current Situation,Problems and Countermeasures of the Packaging Design of“One Village,One Product”Agricultural Products in Yancheng

作　　者：李明[1] 苟晓梅[1] 邵文静 LI Ming;GOU Xiao-mei;SHAO Wen-jing(School of Art and Design,Yancheng Polytechnic College,Yancheng,Jiangsu,224005)

机构地区：[1]盐城工业职业技术学院艺术设计学院,江苏盐城224005

出　　处：《湖南包装》2021年第5期86-88,101,共4页

基　　金：江苏省大学生实践创新项目(编号:201913752024Y);江苏高校哲社项目(编号:2019SJA1773);江苏省高校“青蓝工程”优秀青年骨干教师资助项目(编号:苏教师﹝2019﹞3号)。

摘　　要：加强特色农产品包装设计与应用,凸显区域文化特色,对实现品牌升级、促进乡村振兴具有重要的现实意义。文章以盐城地区5个全国"一村一品"示范村镇的农产品包装设计为研究样本,通过调研和分析,找出目前包装设计中存在的问题和不足,并提出相应的解决策略,促进农产品包装设计的提升。Strengthening the packaging design and application of characteristic agricultural products,highlighting regional cultural characteristics,has important practical significance for realizing brand upgrades and promoting rural revitalization.This article takes the agricultural product packaging design of five national"one village,one product"demonstration villages and towns in Yancheng area as research samples.Through investigation and analysis,it finds out the existing problems and deficiencies in packaging design,and proposes corresponding solutions,in order to promote the packing design of agricaltural products.

关 键 词：农产品 包装设计 地域文化 一村一品 

分 类 号：TS206.2[轻工技术与工程—食品科学]