从江南到京师:主流政治、精英读者与《申报》的全国化(1872-1879)  

From Jiangnan to Beijing:National Politics,Elite Readers and Nationalization of Shen Bao(1872-1879)

作　　者：卞冬磊[1] Bian Donglei

机构地区：[1]南京大学新闻传播学院

出　　处：《新闻与传播研究》2021年第9期93-107,128,共16页Journalism & Communication

基　　金：国家社会科学基金项目“近代中国报刊阅读史及其史料库建设(1815-1919)”(项目编号:15CXW003)的阶段性研究成果。

摘　　要：与以往研究不同,论文认为《申报》从初创时就是一份"立意于遍供天下之览"的报纸。文章循此追溯了1870年代《申报》从江南向全国扩张、寻求精英读者的历史。研究发现,《申报》的全国化进程有4个象征性时间节点:1872年以竹枝词和言论抓住江南中下层文人;1874年通过持续报道日本入侵台湾,改变了新闻的面貌,为报纸的全国化打下基础;1875年积极拓展起"京师"市场,尝试抓住中国最精英的读者;1877年又意识到自身对朝廷政治缺乏影响,终在两年后等到言路开放得以介入主流政治,大大拓展了官员读者群。《申报》的成功,来源于其扎根江南市场后的不断借势而起,其中京师及其所在的主流政治文化是关键因素之一。Unlike previous studies,this research argues that the Shen Bao was aiming for a nationwide newspaper status since its birth.The article explores four important periods in its expansion from the south of the Yangtze River to the whole country.In 1872,Shen Bao captured local middle-and lower-level literati with poetry and political comment.In 1874,it changed the nature of its journalism by reporting the conflict between China and foreign countries,which laid the foundation for its nationalization.In 1875,Shen Bao was seeking to explore the Beijing market.However,in 1877,it was aware of its lack of influence on court politics and was not able to change this until two years later.In its successful rise from southern Yangtze to Beijing,its mainstream political culture played a key role.

关 键 词：《申报》 江南 京师 官员 读者 

分 类 号：G219.29[文化科学—新闻学]