文化适应视角下民族地区居民旅游态度分异机制研究  

Study on the Differentiation Mechanism of Residents’ Tourism Attitudes in Ethnic Areas from the Perspective of Cultural Acculturation

作　　者：黄冬梅 HUANG Dongmei(College of History,Culture and Tourism,Zunyi Normal College,Zunyi Guizhou 563000)

机构地区：[1]遵义师范学院历史文化与旅游学院,贵州遵义563000

出　　处：《兴义民族师范学院学报》2021年第1期14-19,共6页Journal of Minzu Normal University of Xingyi

基　　金：遵义师范学院乌江流域历史文化研究基地项目“民族地区旅游扶贫中社区居民态度分异及发生机制研究”(WJ2017008);贵州省教育厅高校人文社会科学研究课题“乡村振兴背景下贵州农村集体产权制度改革与全域旅游创建协同机制研究”(2019qn004)。

摘　　要：结合问卷调查和结构方程模型,从文化适应的角度出发对少数民族居民旅游态度进行了针对性的观测和解释。研究发现:不同文化适应模式居民的旅游态度及其形成机制存在显著差异。其中,"整合"型居民参与旅游的积极性最高,其形成与居民的社会和文化影响感知呈正相关。"边缘化"型居民和"分离"型居民旅游支持度和参与度均相对较低,但前者主要受社会影响感知的正向影响和生态影响感知的负向影响;而后者的形成仅受到居民对旅游文化影响感知的负向影响。Combined with the questionnaire survey and structural equation model, this paper, from the perspective of cultural acculturation, conducted a targeted observation and explanation on the tourism attitude of ethnic minority residents. It was found that:residents’ tourism attitudes and its formation mechanism varied significantly with different cultural acculturation patterns. Residents whose cultural acculturation patterns was "integration" had the highest enthusiasm to participate in tourism, as a result of the positive impact from residents’ perception for social and cultural impact of tourism. Residents whose cultural acculturation patterns were "marginalization" and "separation" both had relatively lower tourism support and willingness of participation, but the former were mainly due to the positive impact of their social impact perception and the negative impact of ecological impact perception, and the latter was only affected negatively by their perception of tourism culture.

关 键 词：文化适应 旅游态度 民族地区 居民 

分 类 号：F912.6[经济管理]