融媒时代广告图形设计艺术的审美与传播探析  

A Probe into the Aesthetics and Dissemination of Advertising Graphic Design Art in the Age of Media

作　　者：韦苑 WEI Yuan(Guizhou Business College,Guiyang 550002,China)

机构地区：[1]贵州商学院,贵州贵阳550002

出　　处：《鞋类工艺与设计》2021年第14期70-71,共2页SHOES TECHNOLOGY AND DESIGN

摘　　要：互联网的普及和广泛应用,为各行各业提供了强大的技术支撑和发展动力,为企业获取了更高的利益回报。信息技术在我国的推广应用,极大地改变了信息传播方式,使信息传播速度快、不受时间空间限制,方便了人们的信息交流和沟通,也给广告传播方式带来巨大的改变,好的广告图形设计可以极大提高广告产品的吸引力和影响。本文阐述融媒时代下的广告图形设计审美特点和传播特点,研究分析在融媒时代背景下,广告图形设计艺术的审美与传播,旨在为广告图形设计和广告传播提供可参考意见。With the popularization and wide application of the Internet,it provides strong technical support and development momentum for all walks of life,and obtains higher returns for enterprises.The popularization and application of information technology in our country has greatly changed the way of information dissemination,making information dissemination fast,free of time and space constraints,facilitating people’s information exchange and communication,and also bringing huge changes to the way of advertising dissemination.In the process of advertising dissemination,good advertising graphic design can greatly increase the attractiveness and influence of advertising products.Therefore,for advertising creation,advertising graphic art design becomes particularly important.This article basically explains the aesthetic characteristics and communication characteristics of advertising graphic design in the age of media,research and analysis of the aesthetics and communication of advertising graphic design art in the background of the age of media,aims to provide reference for advertising graphic design and advertising communication.

关 键 词：融媒时代 广告图形设计艺术 审美与传播 

分 类 号：F713.8[经济管理—广告]