茶文化传播之博物馆进路——以中、日、韩茶叶博物馆网站为例  

Promoting Tea Museums to Develop Tea Culture Communication:Based on the Comparative Analysis of the Tea Museum Websites in China,Japan and Korea

作　　者：刘晓萍[1] 王梦雅 LIU Xiaoping;WANG Mengya(School of Foreign Languages, Anhui Agricultural University, Hefei 230036, China)

机构地区：[1]安徽农业大学外国语学院,安徽合肥230000

出　　处：《安徽农业大学学报（社会科学版）》2021年第5期128-133,共6页Journal of Anhui Agricultural University:SOC.SCI.

基　　金：安徽省教育厅人文社会科学重点研究项目“基于传播学理论的科技典籍译介研究”(SK2018A0138);国家级大学生创新创业训练计划项目“英语世界的《茶经》译介与茶文化传播研究”(202010364028)。

摘　　要：中国茶文化源远流长,对外传播路径随着时代的进步呈现出多样化趋势。博物馆作为国际化传播进程中的外宣阵地和形象窗口,对茶文化的传承和弘扬具有深远意义。基于中国茶叶博物馆、日本茶之都博物馆、韩国绿茶博物馆的网站对比分析发现,茶叶博物馆网站设计多元化和信息有效性不足、外文版网页翻译的专业性和精准度需提升、文化体验和商业推广的范围有待拓展。针对存在的问题,提出设计展示内容、提供技术发展、增加媒介融合、打造影像叙事平台等改进策略,以期提升茶叶博物馆的网站建设,推动中国茶文化传播进程。The external communication routes of Chinese tea culture have been showing a trend of diversification.Serving as external publicity sites and image windows in the process of international communication,tea museums have played a significant role for the inheritance and promotion of tea culture.Based on the comparative analysis of the websites of“National Tea Museum”in China,“Shizuoka Tea Museum”in Japan and“OSULLOC Tea Museum”in Korea,it has been found that the diversity of website design,the effectiveness and accuracy of foreign version webpages translation,and the scope of both cultural and commercial promotion need to be improved.Therefore,this paper puts forward some strategies,such as designing display content,providing technology development,increasing media convergence and building video narrative platform,aiming at promoting the construction of the tea museum websites and the international communication of Chinese tea culture.

关 键 词：茶文化 传播路径 茶叶博物馆 网站 

分 类 号：TS971.21[轻工技术与工程]