中小企业网络营销问题及对策  

Problems and Countermeasures of Network Marketing of Small and Medium-Sized Enterprises

作　　者：郭丹[1] GUO Dan(Institute of Finance and Trade Economics,Sichuan Academy of Social Sciences,Chengdu 610072,China)

机构地区：[1]四川省社会科学院金融与财贸经济研究所,成都610072

出　　处：《中小企业管理与科技》2021年第32期122-124,共3页Management & Technology of SME

摘　　要：中小企业网络营销已成为必然,通过网络营销可以降低运营成本,扩大营销覆盖面,实现提高企业经济效益的目的。但中小企业进行网络营销时,受到诸多因素影响,容易出现各类问题,影响到网络营销质量与效率。鉴于此,论文以中小企业为着手点,分析网络营销存在的主要问题,提出提高网络营销质量的措施,继而切实发挥网络营销的积极作用,推动中小企业健康发展。Network marketing of small and medium-sized enterprises has become inevitable,through network marketing can reduce operating costs,expand marketing coverage,achieve the purpose of improving the economic benefits of enterprises.However,when small and medium-sized enterprises conduct network marketing,they are affected by many factors and are prone to various problems,which affect the quality and efficiency of network marketing.In view of this,the paper takes small and medium-sized enterprises as the starting point,analyzes the main problems existing in network marketing,puts forward measures to improve the quality of network marketing,and then gives full play to the positive role of network marketing to promote the healthy development of small and medium-sized enterprises.

关 键 词：中小企业 网络营销 问题 对策 

分 类 号：F274[经济管理—企业管理] F724.6[经济管理—国民经济]