祁连山区域牛羊生鲜肉不同销售途径的经济效益对比分析  

Comparative Analysis on Economic Benefits of Different Sales Ways of Raw Meat of Cattle and Sheep in Qilian Mountain Region

作　　者：孙月华[1] 张鹏程[1] 薛灵辉[1] 苏小虎 刘义 左玉娟 马海博 张玺[1] SUN Yue-hua;ZHANG Peng-cheng;XUE Ling-hui;SU Xiao-hu;LIU Yi;ZUO Yu-juan;MA Hai-bo;ZHANG Xi(Gansu Polytechnic College of Animal Husbandry & Engineering,Wuwei Gansu733006, China)

机构地区：[1]甘肃畜牧工程职业技术学院,甘肃武威733006

出　　处：《畜牧兽医杂志》2021年第6期177-178,共2页Journal of Animal Science and Veterinary Medicine

基　　金：武威市2020年度第一批市列科技计划项目(WW2001125);2020年甘肃省大学生创新创业训练计划项目(202013955021)。

摘　　要：本文通过调查祁连山区域牛羊生鲜肉的销售途径、单位产品销售价格、单位产品销售费用,以养殖户每年出栏20头牛(生产牛肉4000 kg)和100只羊(生产羊肉3000 kg)为例,分析得出通过冷链物流电商销售途径每年产品销售现金净流入总额比传统线下直接销售现金净流入总额多约13500元。:Taking 20 cattle(beef production 4000kg)and 100 sheep(mutton production 3000 kg)as examples,this paper investigated the sales channels,unit product sales price and unit product sales cost of raw and fresh meat of cattle and sheep in Qilian mountain area.The analysis showed that the total annual net cash inflow of product sales through cold chain logistics e-commerce sales was about 13500 yuan more than that of traditional offline direct sales.

关 键 词：生鲜肉 销售途径 冷链物流 经济效益 现金净流入 

分 类 号：S811.5[农业科学—畜牧学]