高校借助新媒体传播航天精神:机遇、挑战及对策  

Spreading Space Spirit by New Media in Colleges and Universities:Opportunities,Challenges and Countermeasures

作　　者：张道明[1] ZHANG Dao-ming(North China Institute of Aerospace Engineering, Langfang Hebei 065000, China)

机构地区：[1]北华航天工业学院办公室,河北廊坊065000

出　　处：《华北理工大学学报（社会科学版）》2021年第6期84-88,共5页Journal of North China University of Science and Technology(Social Science Edition)

基　　金：河北省高等学校人文社会科学研究重点项目“航天类高校航天精神育人研究”(SD2021086);河北省高等教育教学改革研究与实践项目“价值·困境·进路:理工类高校课程思政建设研究”(2020GJJG612);河北省社会科学基金项目“整体性视域下高校思想政治理论课改革创新研究”(HB21JY026);北华航天工业学院科研基金思政专项重点项目“课程思政视域下双主体协同育人研究”(课题编号:KYSZ-2021-02)。

摘　　要：新媒体是高校传播航天精神的重要载体。面对新媒体传播主体全员、传播样态多元和传播过程交互的信息传播特征,高校要瞄准传播环境更加复杂、传播主体能力不足、传播过程监管缺位等困境问题,在强化传播理念、精选传播内容、搭建传播平台、拓展传播主体、建立制度机制等方面采取措施,让航天精神在高校薪火相传。It is an important carrier of university spirit of space communication.In the face of the information communication characteristics of the full membership of new media communication subjects,the diversity of communication patterns and the interaction of communication process,colleges should take measures to strengthen communication ideas,select communication contents,build communication platforms and establish guarantee mechanisms,aiming at the difficult problems such as more complex communication environment,insufficient ability of communication subjects and lack of supervision of communication process,let the spirit of aerospace pass on from generation to generation in colleges.

关 键 词：新媒体 航天精神 高校 传播 

分 类 号：G641[文化科学—高等教育学]