社会化媒体背景下柳州螺蛳粉品牌营销策略探析  

Analysis on the Brand Marketing Strategy of Liuzhou Luosifen under the Background of Social Media

作　　者：林琼绎 朱少英[2] Lin qiongyi;Zhu Shaoying(Guangxi University,Nanning Guangxi 530004,China)

机构地区：[1]广西大学工商管理学院,南宁530004 [2]广西大学,南宁530004

出　　处：《柳州职业技术学院学报》2021年第5期27-30,共4页Journal of Liuzhou Vocational & Technical College

摘　　要：社会化媒体提供内容生产和传播的空间,更高效、持续地影响品牌与用户之间的链接,成为品牌营销利器。柳州螺蛳粉借助社会化媒体得到迅速推广,成为炙手可热的网红食品。文章在阐述社会化媒体概念并揭示其普及应用对柳州螺蛳粉营销环境产生影响的基础上,有针对性地为柳州螺蛳粉企业提出一系列适应社会化媒体环境的品牌营销策略,为相关企业提供有益借鉴。Social media provides a space for content production and distribution,which affects the link between brands and users more efficiently and continuously,and has become a key tool for brand marketing.With the help of social media,Liuzhou Luosifen(Liuzhou river snails rice noodle)has been rapidly promoted and become a hot web celebrity food..On the basis of expounding the concept of social media and revealing the impact of its popularization and application on the marketing environment of Liuzhou Luosifen,this paper puts forward a series of brand marketing strategies for Liuzhou Luosifen enterprises to adapt to the social media environment,so as to provide useful reference for relevant enterprises.

关 键 词：柳州螺蛳粉 品牌营销 策略 社会化媒体 

分 类 号：F274[经济管理—企业管理]