漳州市体育旅游建设现状研究  

A Study of the Current Situation of Sports Tourism Construction in Zhangzhou City

作　　者：曾咪[1] 李静雯[1] 薛秀云 黄冬群[1] ZENG Mi;LI Jingwen;XUE Xiuyun;HUANG Dongqun(Department of Tourism Management,Zhangzhou Institute of Technology,Zhangzhou,Fujian 363000,China)

机构地区：[1]漳州职业技术学院旅游管理学院,福建漳州363000

出　　处：《漳州职业技术学院学报》2021年第3期55-60,共6页Journal of Zhangzhou Institute of Technology

摘　　要：体育旅游既是国民健康一项重要决策,亦是一种新型旅游业态。如何发展体育旅游提升国民素质与幸福指数,成为体育旅游面临的重要议题。通过调研,发现漳州体育旅游存在普及率不高,开发产品单一、多产业融合发展不足、推广度不高等问题,提出科学统筹布局、打造区域特色拓展消费市场、推动多业融合、打造产业链、发挥区位优势、凸显港澳台合作、创新营销模式,培育优质专业人才等措施和建议。Sports tourism is not only an important decision of national people's health,but also a new type of tourism.How to develop sports tourism to improve people's quality and happiness index has become an important issue.The research on sports tourism in Zhangzhou finds the problemsas follows:low popularity,single development products,insufficient development of multi-industry integration and low degree of promotion.Therefore,this paper puts forward the solutions and suggestions like scientific overall layout,creating regional characteristics,expanding consumer market,promoting multi-industry integration,building industrial chain,giving full play to regional advantages,highlighting Hong Kong,Macao and Taiwan cooperation and innovative marketing model and cultivation of high-quality professionals.

关 键 词：体育旅游建设现状措施与建议 

分 类 号：A[哲学宗教—马克思主义哲学]