大香格里拉产区葡萄酒旅游产业创新发展路径探讨  

Analysis on development path of wine tourism industry in Grand Shangri-La region

作　　者：杨情芬 李雅善 王艳君 南立军 崔长伟 李洋 YANG Qingfen;LI Yashan;WANG Yanjun;NAN Lijun;CUI Changwei;LI Yang(College of Chemistry and Life Sciences,Chuxiong Normal University,Chuxiong 675000,China)

机构地区：[1]楚雄师范学院化学与生命科学学院,云南楚雄675000

出　　处：《中外葡萄与葡萄酒》2021年第6期105-109,共5页Sino-Overseas Grapevine & Wine

基　　金：云南省本科教学教改研究项目(JG2018207)。

摘　　要：随着全球经济的蓬勃发展,旅游业在逐渐兴旺,葡萄酒旅游业也作为一种独特的旅游形式在国内发展起来。文章在全面分析了大香格里拉葡萄酒产区发展历程的基础上,对其葡萄酒旅游业的发展现状及存在的问题进行探讨,在可行性基础上提出相应的解决对策。研究主要采用SWOT分析方法,指出大香格里拉产区旅游业所具有的优势和劣势,面临的机会和挑战,并提出带动大香格里拉产区葡萄酒旅游业发展的创新路径,同时对该产区旅游业的未来发展提出建议。With the vigorous development of global economy,all kinds of tourism are gradually developing,and wine tourism is also developed as a unique tourism project.Based on the comprehensive understanding of the development process of the Grand Shangri-La region,the present situation and existing problems of wine tourism in the region are analyzed and discussed,and corresponding countermeasures and suggestions were put forward on the basis of feasibility.Based on the SWOT analysis method,this paper pointed out the advantages,disadvantages,opportunities and challenges of the tourism industry in Grand Shangri-La,and put forward the creation of the wine tourism industry in Grand Shangri-La.New path to realize the sustainable development of the region,and at the same time put forward suggestions for the future development of the region.

关 键 词：大香格里拉产区 葡萄酒旅游业 SWOT分析 创新路径 

分 类 号：TS262.61[轻工技术与工程—发酵工程] F062.9[轻工技术与工程—食品科学与工程]