动态环境下社会资本对农产品电商企业绩效的影响——基于动态能力的中介作用  

Influence of Social Capital on the Performance of Agricultural E-Commerce Enterprises Under the Dynamic Environment: The Mediating Role of Dynamic Capability

作　　者：刘迪 孙剑[1,2] 王攀 Liu Di;Sun Jian;Wang Pan(School of Economics and Management,Huazhong Agricultural University;Hubei Rural Development Research Center,Wuhan 430070,China)

机构地区：[1]华中农业大学经济管理学院 [2]湖北农村发展研究中心,湖北武汉430070

出　　处：《科技管理研究》2021年第20期106-113,共8页Science and Technology Management Research

基　　金：国家社会科学基金重点项目“‘互联网+’生鲜农产品供应链渠道概念、形成机理、模式演进和创新逻辑研究”(15AZD063)。

摘　　要：互联网的发展使得社会经济环境频繁波动,为维持农产品电商企业的持续竞争优势,基于动态能力理论和资源基础理论,在动态的外部环境下以动态能力为中介变量,构建农产品电商企业社会资本与企业绩效的关系模型,并以江西、浙江和湖北的184家农产品电商企业为研究对象进行实证分析。结果表明:(1)企业社会资本对企业绩效具有积极的影响;(2)协调整合与重构转变能力在社会资本和企业绩效间起部分中介作用,企业可以通过提高社会资本的动态能力来提升绩效;(3)环境动态性在动态能力与绩效间起调节作用,当环境动态性水平较高时协调整合和重构转变对企业绩效的正向影响显著减弱。研究得到有关农产品电商企业发展的政策启示为:增加企业的资源获取渠道;提升企业的协调整合能力与重构转变能力;调控企业发展的宏观环境。The development of Internet makes the social and economic environment fluctuate frequently. In order to maintain the sustainable competitive advantage of agricultural e-commerce enterprises, based on dynamic capability theory and resource base theory, this study constructs the relationship model between agricultural e-commerce enterprises social capital and performance in a dynamic external environment with dynamic capability as the intermediary variable, and carries out empirical analysis with 184 agricultural e-commerce enterprises from Jiangxi, Zhejiang and Hubei provinces as research subjects. The results show that: (1) Social capital of agricultural e-commerce enterprises has a positive impact on performance. (2) The ability to coordinate integration and reconfigure transformation plays a partial intermediary role between social capital and performance. That is, social capital can improve enterprise performance through dynamic capability. (3) Environmental dynamism plays a moderating role in the effect of dynamic capability on performance. Specifically, the positive effect of coordinate integration and reconfigure transformation on performance is significantly diminished when the level of environmental dynamics is high. The policy inspirations on the development of agricultural e-commerce enterprises are as follows: increase the resource access channels of enterprises;improve the ability of coordination, integration and reconstruction and transformation ability;regulate the macro environment of enterprise development.

关 键 词：农产品电商企业 社会资本 企业绩效 动态能力 环境动态性 

分 类 号：F272.3[经济管理—企业管理] F304.3[经济管理—国民经济]