SWOT分析法与华为竞争要素初探  

SWOT Analysis and Huawei's Competitive Elements

作　　者：吴楠 WU Nan(School of Economics and Management,Hubei University of Technology,Wuhan 430068,China)

机构地区：[1]湖北工业大学经济与管理学院,武汉430068

出　　处：《价值工程》2021年第34期28-30,共3页Value Engineering

摘　　要：华为具有独特的竞争优势、创新优势和机遇,但也存在一系列劣势和威胁。本文运用SWOT分析模型,探讨华为全球竞争力内部要素,揭示其国际化发展的优势、机遇、劣势和威胁。依托中国崛起,发挥独特的管理优势和创新优势,抓住机遇,化解威胁和劣势,不断培育其全球竞争力。Huawei has unique competitive advantages,innovation advantages and opportunities,but there are also a series of disadvantages and threats.This paper uses SWOT analysis model to explore the internal elements of Huawei's global competitiveness and reveal its advantages,opportunities,disadvantages and threats of international development.Relying on China's rise,give play to its unique management and innovation advantages,seize opportunities,resolve threats and disadvantages,and constantly cultivate its global.

关 键 词：国际管理 竞争要素 SWOT分析模型 

分 类 号：F272[经济管理—企业管理]