“互联网+手球项目”产业创新发展策略探究  

Research on"Internet+Handball"Industry Innovation Development Strategy

作　　者：刘睿 候铭达 刘书勇[2] LIU Rui;HOU Mingda;LIU Shuyong(Lingnan Normal University,Zhanjiang,Guangdong Province,524048 China;Harbin Normal University,Harbin,Heilongjiang Province,150025 China)

机构地区：[1]岭南师范学院,广东湛江524048 [2]哈尔滨师范大学,黑龙江哈尔滨150025

出　　处：《当代体育科技》2021年第30期119-123,共5页Contemporary Sports Technology

基　　金：岭南师范学院广东沿海经济带发展研究中心立项项目(20203L05)。

摘　　要：当前随着5G网络技术的快速发展,互联网又迎来了一次革命性的创新,“互联网+”经济在我国发展迅速,在这种网络时代背景下,手球相关产业如何抓住发展机遇,扩大手球运动在国内的影响力是值得思考的。该文通过文献资料法、逻辑分析法、数理统计法等研究方法,对手球和互联网的创新结合发展进行研究,并提出与互联网媒体结合扩大手球群众基础,以互联网为媒介扩大产业融合,挖掘地方手球文化,构建区域特色手球经济产业,同时加大人才培养力度、加强与国际社会构建数字产业平台、增强我国手球自身实力等,以促进手球产业的健康发展,为手球产业提供新的思维方式。With the rapid development of 5G network technology,the Internet has ushered in a revolutionary innovation.The"Internet plus"economy has been developing rapidly in China.Under this network era,how to grasp the development opportunities and expand the influence of handball industry in China is worth considering.Mathematical statistics and other research methods,make research on the innovative and integrated development of handball and the Internet,and propose to combine with Internet media to expand the mass base of handball,expand industrial integration with the Internet as the media,excavate local handball culture,build regional characteristic handball economic industry,strengthen talent training,strengthen the construction of digital industry platform with the international community strategies such as enhancing the strength of China's handball industry to promote the healthy development of handball industry and provide a new way of thinking for handball industry.

关 键 词：手球 产业 互联网 产业运作 发展策略 

分 类 号：G8[文化科学—体育学]