全媒体时代大学生思政教育话语模式的创新  

Innovation of Discourse Mode of Ideological and PoliticalEducation for College Students in Omnimedia Era

作　　者：周莹[1] 董颖 Zhou Ying;Dong Ying(School of Art,Shandong Jianzhu University,Jinan 250101,China)

机构地区：[1]山东建筑大学艺术学院党委,山东济南250101 [2]山东建筑大学艺术学院,山东济南250101

出　　处：《继续教育研究》2022年第1期79-83,共5页Continuing Education Research

基　　金：教育部思政精品项目“山东建筑大学‘皂角树下’文化育人品牌”(编号:2020jy002)。

摘　　要：在全媒体时代多元共生的媒介生态下,传统思政教育面临新挑战,大学生思政教育的话语结构由传统的说理性话语为主转向双向互动的故事性生成为主。单向传播被打破,双向互动模式占据主体,传播者的主体性认知提升到了一个崭新的阶段。当前适应融入新的传播环境,树立新的大学思政传播叙事理念是首先要解决的问题。为保证思政教育的传播效果,在辅以文本和影像等多样传播手段的基础上,在生活化叙事、历史化叙事、场景化叙事等三个维度上展开话语模式的创新,是达成"思政教育会讲话"的价值认同、情感认同的必由之路。The traditional ideological and political education is facing new challenges because of the multi-media ecology in the all-media era.The discourse structure of ideological and political education for college students has changed from traditional rational discourse to two-way interactive story generation.One-way communication was broken,and the two-way interactive mode plays the main role,and the communicator’s subjective cognition was promoted to a new stage.At present,adapting to the new communication environment and establishing a new narrative concept of ideological and political communication in universities are the first problems to be solved.In order to ensure the communication effect of ideological and political education,on the basis of various communication means such as text and video,the innovation of discourse mode is carried out from three dimensions of life-style narration,historical narration and scene-style narration,which is the only way to achieve the value identification and emotional identification in“effective communication in ideological and political education”.

关 键 词：大学生思政教育 叙事 生活化叙事 历史化叙事 场景化叙事 

分 类 号：G41[文化科学—教育学]