吉林大米品牌创建及政府行为研究  

Research on Jilin Rice Brand Creation and Government’s Behavior

作　　者：瞿康洁 陆建飞[1,2] QU Kangjie;LU Jianfei(College of Agriculture,Yangzhou University,Yangzhou,Jiangsu 225009,China;Institute of Rural Revitalization Strategy,Yangzhou University,Yangzhou,Jiangsu 225009,China)

机构地区：[1]扬州大学农学院,江苏扬州225009 [2]扬州大学乡村振兴战略研究院,江苏扬州225009

出　　处：《中国稻米》2021年第6期1-5,共5页China Rice

基　　金：中国工程科技发展战略江苏研究院战略咨询研究重大项目“江苏稻米产业高质量发展战略研究”(JS2019ZD01)。

摘　　要：基于吉林大米品牌创建的案例,研究了大米区域公用品牌建设各阶段政府角色和行为的变化。结果表明,在品牌萌芽阶段,政府重点为品牌建设提供规划和配套政策支持;在品牌形成阶段,政府重点为推动企业良性发展而加强对产业的支持与引导;在品牌发展阶段,政府重点加强品牌的监管与整合。研究结果对优化政府行为、促进农产品区域公用品牌建设具有启发价值。The‘Jilin rice’brand creation and government’s roles and behaviors in various stages of rice regional public brand construction were studied.The results show that the government focuses on providing planning and supporting policies at brand germina-tion stage,strengthening the support and guidance of industry to promote healthy development of enterprises at brand formation stage,and strengthening supervision and integration of brands at brand development stage.The results are instructive to optimize government behavior and promote construction of regional public brands of agricultural products.

关 键 词：农产品区域公用品牌 品牌创建 政府行为 大米 吉林 

分 类 号：F323.5[经济管理—产业经济] S511[农业科学—作物学]