短生命周期体验品的消费者涌现行为演化机理  

EvolutionaryMechanism for Consumer Emergence Behavior of Short-Life-Cycle Experience Product

作　　者：唐中君[1] 朱慧珂 TANG Zhongjun;ZHU Huike(Research Base of Beijing Modern Manufacturing Development,College of Economics and Management,Beijing University of Technology,Beijing 100124,China)

机构地区：[1]北京工业大学经济与管理学院北京现代制造业发展研究基地,北京100124

出　　处：《工业工程与管理》2021年第5期59-67,共9页Industrial Engineering and Management

基　　金：国家自然科学基金资助项目(71672004)。

摘　　要：基于存在潜伏期的仓室模型,依据消费者具有选择权和判断力的特性,首先提出了考虑人群非接触情形下的消费者涌现行为数理模型,并综合考虑消费者的冲动消费、人群间的交互行为等多种属性以刻画不同群体间的转移概率。其次,构建了数理模型的演化动力学方程,通过实例验证了数理模型的有效性。最后,运用该模型论证得到了短生命周期体验品的消费者涌现行为机理。Based on the compartment model with incubation period,according to characteristics of consumers′choice and judgment,a mathematical model for consumer emergence behavior was proposed,which took the existence of non-contact situation into account,and a method for depicting transition probability between different groups was designed by comprehensively considering the impulse consumption of consumers,the interaction between groups,and other attributes.The evolution dynamics equations from mathematical model were established and verified by an example.Consumer emergence behavior mechanism for purchasing short-life-cycle experience product was validated by using the mathematical model.

关 键 词：涌现机理 涌现行为 短生命周期体验品 仓室模型 消费者行为 

分 类 号：F273[经济管理—企业管理]