基于PLS-SEM的企业移动商务采纳意愿影响因素研究  

Research on the Influencing Factors of Mobile Commerce Adoption Intention in Companies Based on PLS-SEM Method

作　　者：李立威[1] 荆林波[2] LI Liwei;JING Linbo(School of Management,Beijing Union University,Beijing 100101,China;Chinese Evaluation Center for Humanities and Social Sciences,Chinese Academy of Social Sciences,Beijing 100026,China)

机构地区：[1]北京联合大学管理学院,北京100101 [2]中国社科院中国社会科学评价中心,北京100026

出　　处：《信息系统学报》2016年第1期27-40,共14页China Journal of Information Systems

摘　　要：本文基于TOE框架,同时结合技术接受模型、创新扩散理论、任务技术匹配理论、组织制度理论,从技术、组织和环境三个维度构建了企业移动商务采纳影响因素的理论模型,并利用PLS-SEM方法进行了实证研究。实证研究结果表明高层支持是最重要的影响因素,其次是竞争压力、贸易伙伴压力和潮流压力,最后是财务资源。此外,任务技术匹配度主要通过感知有用性对高层支持产生影响,而感知有用性主要通过高层支持对企业移动商务采纳意愿产生影响。本文的结论对我国企业制定移动商务战略决策具有一定的参考价值。This paper proposed the conceptual model on firms'm-commerce adoption using Technology-Organization-Environment framework combined with TAM,innovation diffusion theory,task-technology fit theory and institutional theory.This paper tested the model by PLS-SEM.The result shows that top management support is the most important factors followed by competition pressure,trading partner pressure,trend pressure and finance resources.In addition,task-technology fit could positively act on top management by perceived usefulness,while perc&ved usefulness could positively act on m-commerce adoption intention of firms by top management.Conclusions of this research can provide reference for companies to make m-commerce strategies.

关 键 词：移动商务 采纳 影响因素 PLS-SEM 

分 类 号：C931.6[经济管理—管理学]