国际化扩张中的母国区域导向--基于中国“走出去”上市子公司的分析  

Home Region Orientation in International Expansion:Analysis Based on Listed Subsidiary Corporations Following China’s“Going Global”Initiative

作　　者：蒋云龙[1] 张宇婷[2] JIANG Yunlong;ZHANG Yuting

机构地区：[1]安徽财经大学国际经济贸易学院,安徽蚌埠233030 [2]安徽财经大学工商管理学院,安徽蚌埠233030

出　　处：《江汉大学学报（社会科学版）》2021年第6期70-80,125,共12页Journal of Jianghan University(Social Science Edition)

基　　金：国家社科基金一般项目“中国企业国际化成长中的外来者劣势影响因素研究”(19BGL024)。

摘　　要：基于企业国际化理论,选取中国“走出去”的上市子公司2008—2019年的数据,检验了营销能力与制度距离对母国区域导向的影响以及母国区域导向与子公司绩效之间的相关关系。研究表明:两国之间制度距离与母国区域导向正相关;子公司的母国区域导向会降低其绩效表现;子公司的绩效表现对其母国区域导向存在显著的负向影响;子公司的营销能力对其母国区域导向影响不显著。Based on the business internationalization theory,data of listed subsidiary corporations follow⁃ing China’s“going global”initiative from 2008 to 2019 are examined to test the influence of marketing ability and institutional distance on home region orientation,as well as the correlativity between home re⁃gion orientation and the performance of subsidiary corporations.The findings show the institutional distance between the two countries is positively correlated with home region orientation;the home region orientation of the subsidiary company can reduce its performance;the subsidiary’s performance has a significant nega⁃tive influence on its home region orientation;and the subsidiary’s marketing ability has a non-significant influence on its home region orientation.

关 键 词：母国区域导向 营销能力 制度距离 绩效 

分 类 号：F276.7[经济管理—企业管理]