强化“话语共同体”意识:论电视文化节目话语表达的嬗变与转向  

Raising the Consciousness of“Discourse Communities”:On the Evolution of Discourse Form in Cultural Television Programs

作　　者：周晓凡[1] 张宁[2] ZHOU Xiaofan;ZHANG Ning(School of Chinese Language and Literature,Nanjing Normal University,Nanjing 210097;School of Journalism and Communication,Nanjing Normal University,Nanjing 210097)

机构地区：[1]南京师范大学文学院,南京210097 [2]南京师范大学新闻与传播学院,南京210097

出　　处：《南京师大学报（社会科学版）》2021年第6期120-125,共6页Journal of Nanjing Normal University(Social Science Edition)

基　　金：国家社科基金重大招标项目“数字媒介时代的文艺批评研究”(19ZDA269)成果。

摘　　要：在泛娱乐化的传播生态环境中,电视媒体的话语输出与表达效果存在着困境。这些困境制约了主流文化、主流价值在不同社会受众群体间的传播和融入。因此,突破固有的、单一的话语表达方式,丰富主流文化传播路径已是迫在眉睫的事。电视文化节目作为重要的突破口,在传播过程中应当发挥自身优势,靠创新传播方式吸引观众注意、用多样化的叙事技巧实现情感共鸣、以真实可感的民族记忆贯通古今文脉,从而达到凝聚社会共识、传播主流价值、增强“话语共同体”的目的。In the ecological environment of communication characterized by pan-entertainment,the output of TV discourse is in a great predicament and its effect is thus not very encouraging.These difficulties restrict the dissemination and integration of mainstream culture and values among different social audiences.Therefore,it is urgent to rise above the inherent and single way of discourse expression and enrich the channels for disseminating the mainstream culture.As a key channel,TV cultural programs should give full play to their own advantages in the process of dissemination,rely on innovative dissemination methods to attract the attention of the audience,use diversified narrative techniques to achieve emotional resonance,and connect the past with the present in culture by resorting to true and perceptible national memories,so as to achieve social consensus,disseminate the mainstream values,and strengthen the construction of discourse communities.

关 键 词：电视文化节目 话语共同体意识 话语融合与发展 

分 类 号：G222[文化科学]