高职扩招背景下汽车营销学课程混合式教学模式探究  

Research on the Mixed Teaching Mode of Automobile Marketing Course under the Background of Enrollment Expansion in Higher Vocational Education

作　　者：张侠 肖欢 Zhang Xia;Xiao Huan

机构地区：[1]安徽职业技术学院汽车工程学院,安徽省合肥市230011

出　　处：《时代汽车》2021年第24期50-51,共2页Auto Time

基　　金：2020年安徽省职成教项目-基于产教深度融合的汽车营销与服务专业课程开发模式的实践研究(NO:azcg206)。

摘　　要：汽车营销学是高职院校汽车检测与维修专业的核心课程。为满足高职扩招学生的学习需求,适应新时代汽车行业对具有创新意识及实践能力专业人才的要求,在汽车营销学课程教学过程中,有针对性地进行慕课开发、适当采用线上+线下相结合的混合式教学模式,让学生获得、掌握知识的途径多元化,有利于激发学生的学习兴趣,优化课程的教学过程,有助于保障课程的教学实效。Automobile marketing is the core course of automobile inspection and maintenance in higher vocational colleges.In order to meet the learning needs of higher vocational enrollment students,and to adapt to the requirements of the automotive industry in the new era for professionals with innovative consciousness and practical ability,during the teaching process of automotive marketing courses,the article targeted at the development of MOOCs and appropriate use of online+.The combined offline teaching mode allows students to acquire and master knowledge in a diversified manner,which is conducive to stimulating students'interest in learning,optimizing the teaching process of the course,and helping to ensure the effectiveness of the teaching of the course.

关 键 词：高职扩招 汽车营销学 混合式教学模式 

分 类 号：G63[文化科学—教育学]