浅谈当前新媒体网络销售模式和对技工院校汽车营销专业发展的影响  

Discussion about the Current New Media Network Sales Model and its Influence on the Development of Automobile Marketing in Technical Colleges

作　　者：吴泽宇 Wu Zeyu

机构地区：[1]厦门技师学院,福建省厦门市361101

出　　处：《时代汽车》2021年第24期54-55,共2页Auto Time

摘　　要：在以直播、短视频等为代表的新媒体网络时代下,包括汽车市场在内的各行各业都在利用这一契机,努力尝试改变传统的销售模式来迎合广大消费者。在这种大市场背景下,技工院校的汽车营销专业同样需要改变教学思路才能时刻保持竞争力。In the era of new media networks represented by live broadcasts and short videos,all walks of life,including the automobile market,are taking advantage of this opportunity to try to change the traditional sales model to cater to consumers.In this context of the big market,automotive marketing majors in technical colleges also need to change their teaching thinking in order to always remain competitive.

关 键 词：新媒体 网络销售 汽车营销专业 

分 类 号：F42[经济管理—产业经济]