媒体融合背景下高校媒体平台的治理与发展  

Governance and Development of University Media Platform in the Context of Media Convergence

作　　者：刘志强 Liu Zhi-qiang(Publicity Department of Party committee,Central China Normal University,Wuhan 430079)

机构地区：[1]华中师范大学党委宣传部,武汉430079

出　　处：《教师教育论坛》2021年第9期43-46,共4页Teacher Education Forum

基　　金：教育部2020年“高校思想政治工作中青年骨干队伍建设项目”(教思政司〔2019〕4号).

摘　　要：融媒体时代,媒体融合技术的纵深发展为高校媒体平台建设带来了前所未有的机遇,也给高校媒体平台治理带来了极大挑战。高校在推进媒体融合发展的进程中,既要依托融媒理念和技术,不断提升宣传思想工作水平和网络育人质量,也应以更高站位加强媒体平台治理,推动高校媒体平台参与大学治理,助力大学治理体系和治理能力现代化的提升。In the age of media convergence,media convergence technology is developing in depth and breadth which has brought unprecedented opportunities to the construction of university media platform as well as great challenge to the governance.In the process of media convergence,university should keep improving the level of publicity and ideology work and the quality of internet education based on media convergence concept and technology.Furthermore,University should reinforce the management of media platforms and boost university media platforms participation in the university governance so as to help promote the modernization of the university governance system and enhance governance capacity.

关 键 词：媒体融合 高校媒体平台 治理与发展 

分 类 号：G410[文化科学—教育学]