不同消费支付方式下电商供应链销售模式选择  

Selling format selection under different consumption payment modes in an e-commerce supply chain

作　　者：林强[1] 冯佳丽 雒兴刚 林晓刚 LIN Qiang;FENG Jiali;LUO Xinggang;LIN Xiaogang(School of Management,Guangdong University of Technology,Guangzhou 510520,China;School of Management,Hangzhou Dianzi University,Hangzhou 310018,China)

机构地区：[1]广东工业大学管理学院,广州510520 [2]杭州电子科技大学管理学院,杭州310018

出　　处：《系统工程理论与实践》2021年第11期2913-2928,共16页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(71601053,72001048,71831006,71771070);广东省基础与应用基础研究基金(2019A1515011767,2019A1515110848);广东省哲学社会科学规划项目(GD19YGL12)。

摘　　要：随着电子商务的快速发展,各大电商平台都推出了消费信贷产品以提升顾客的购买积极性,而新的消费支付方式又将影响电商供应链中各成员企业的销售模式选择.为此,本文分别构建了批发模式和代理模式下现款支付与信贷支付的电商供应链决策模型,探讨了信贷支付影响因子和佣金比例等因素对双方最优决策、期望利润以及销售模式选择的影响.研究结果表明:1)在批发模式中,信贷支付使得平台企业的期望利润总是高于现款支付,但是影响因子较小时供应商在信贷支付下的期望利润低于现款支付.2)在代理模式中,平台企业和供应商在信贷支付情形下都可获得比现款支付更高的期望利润,而且信贷支付情形下平台企业和供应商的期望利润与佣金比例之间都满足倒U形关系.3)在现款支付情形下,平台企业和供应商将在佣金比例较低的合理范围内选择代理模式进行合作,在佣金比例较高范围内以批发模式进行合作;而在信贷支付情形下,供应商只会选择批发模式,此时双方将在佣金比例较低或较高范围内选择批发模式进行合作.With the rapid development of e-commerce,various online platforms launch consumer credit services to attract more customers.This new consumption payment method,in turn,affects the e-commerce supply chain members(including online platforms and suppliers)’ selling format selections.Under different selling formats(i.e.,reselling model and agency selling model),this paper considers an e-commerce supply chain with one platform and one supplier,and builds the Stackelberg game models in which the platform provides cash payment and credit payment for consumers,respectively.We investigate the impacts of credit payment factor and commission rate on the optimal decisions,expected profits,and selling format selections of the platform and supplier.Our main results suggest that:(i) Under the reselling model,the platform’s expected profit under credit payment is always higher than that under the cash payment,while the supplier’s expected profit under the credit payment would be lower if the credit payment factor is small;(ii) Under the agency selling model,both the platform and supplier can earn more profits under the credit payment.Moreover,their expected profits and commission rate satisfy the inverted U-shaped relationship under the credit payment;(iii) Under the cash payment scenario,it is beneficial for both the platform and suppliers to adopt the reselling(agency selling) model if the commission rate is intermediate(high).Under the credit payment scenario,however,employing the reselling model always benefits the supplier,and both of them would choose the reselling model if the commission rate is sufficiently low or high.

关 键 词：电商供应链 销售模式选择 支付方式 信贷支付 现款支付 

分 类 号：F272[经济管理—企业管理]