品牌是扶贫攻坚与乡村振兴的衔接点  

作　　者：双海军[1] 何关银[1] 赵静[1] 

机构地区：[1]重庆人文科技学院,重庆401524

出　　处：《智慧农业导刊》2021年第12期75-80,共6页JOURNAL OF SMART AGRICULTURE

基　　金：重庆市教育委员会2019年度人文社会科学研究项目(规划项目)(编号:19SKGH222);重庆社科联2021年项目(编号:2021SZ31)。

摘　　要：著名品牌是“市场成功者的王冠”。因为品牌在市场经济中有这样的地位,所以它可以成为扶贫攻坚与乡村振兴的有效衔接,实现从政府主导的扶贫攻坚向市场主导的乡村振兴转换。品牌成为扶贫攻坚与乡村振兴的有效衔接点是有企业与政府协力推进、企业实践、学者研究的坚实基础的。品牌不仅是扶贫攻坚与乡村振兴的有效衔接点,还可能成为乡村振兴的新动力。根据文章研究,提出了旨在发挥品牌衔接作用和新动力作用的两个方面五点政策建议。A famous brand is"the crown of the successful market".Because the brand has such a position in the market economy,it can become an effective link between poverty alleviation and rural revitalization,and realize the transformation from government-led poverty alleviation to market-led rural revitalization.The reason why the brand has become an effective link between poverty alleviation and rural revitalization is a solid foundation for the cooperation of enterprises and the government,enterprise practice and scholars'research.A brand is not only an effective connecting point between poverty alleviation and rural revitalization,but also may become a new driving force for rural revitalization.According to the study of the article,this paper puts forward five policy suggestions in two aspects to give full play to the role of brand as a link and a new driving force.

关 键 词：扶贫攻坚 乡村振兴 品牌 衔接 

分 类 号：F323[经济管理—产业经济]