品牌文化元素在文创产品设计中的应用研究  

RESEARCH ON THE APPLICATION OF BRAND CULTURE ELEMENTS IN THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS

作　　者：李佳庭 张玲玉[1] 罗怀林[1] LI JIATING;ZHANG LINGYU;LUO HUAILIN

机构地区：[1]四川轻化工大学

出　　处：《设计》2021年第23期17-19,共3页Design

基　　金：产学研基金项目《彩灯+和+彩灯新产品设计开发》(项目编号:E10204081)。

摘　　要：研究品牌文化元素在文创产品中的应用,探索文创产品创新设计方法。探析品牌文化、文化元素与文创产品之间的关系,通过案例研究探索品牌文化元素在文创产品中的应用途径,提出文创产品设计的创新方法,以五粮液为实践对象进行文创灯具设计。融入品牌文化元素使文创产品升华文化内涵,提升价值与识别性,加深消费者的认同感。通过对品牌文化元素的梳理和研究,可以为文创产品设计面临的困境提供新的思路。Study the application of brand cultural elements in cultural and creative products,and explore innovative design methods for cultural and creative products.Analyze the relationship between brand culture,cultural elements and cultural and creative products,explore the application of brand cultural elements in cultural and creative products through case studies,propose innovative methods for cultural and creative product design,and use Wuliangye as the practical object to design cultural and creative lamps.The integration of brand cultural elements enables cultural and creative products to sublimate cultural connotations,enhance value and recognition,and deepen consumers'sense of identity.Through combing and researching brand cultural elements,we can provide new ideas for the difficulties faced by cultural and creative product design.

关 键 词：文创产品 品牌文化 创新设计 文化力量 文化元素 文创设计 

分 类 号：J524[艺术—艺术设计]