我国茶文旅康融合开发的思考与实践  

Thoughts and Practice on the Integrated Development of Tea, Culture, Tourism and Health in China

作　　者：宿迷菊[1] 许凌[1,2] 王盈峰[1] 范晓玥 焦佳 俞璐婷[1] SU Miju;XU Ling;WANG Yingfeng;FAN Xiaoyue;JIAO Jia;YU Luting(Hangzhou Tea Research Institute,China National Supply and Marketing Cooperative/Key Laboratory of Cross-border Application Technology of Tea Resources in Zhejiang Province,Hangzhou 310016,China;National Tea Quality Supervision and Inspection Center,Hangzhou 310016,China)

机构地区：[1]中华全国供销合作总社杭州茶叶研究院/浙江省茶资源跨界应用技术重点实验室,浙江杭州310016 [2]国家茶叶质量监督检验中心,浙江杭州310016

出　　处：《茶叶通讯》2021年第4期768-772,共5页Journal of Tea Communication

基　　金：泰顺县茶产业发展规划暨三年转型升级行动计划编制(TSCG201911017)。

摘　　要：本文定义了茶文旅康融合发展模式的概念,总结了茶文化旅游的研究概况和问题,分析了基于茶树、茶园、茶厂、茶叶、茶文化和茶活动等茶文旅康资源的开发路径,解析了茶主题景区、茶特色小镇、茶文化特色村、茶文化田园综合体、茶庄园等重点项目的理论设计和实践,最后对茶文旅康开发提出了建议。This paper defined the concept of the integrated development model of Tea,Culture,Tourism and Health,and summarized the research situation and problems of tea culture tourism,then analyzed the development path of resources of tea,culture,tourism and health based on tea tree,tea garden,tea factory,tea,tea culture and tea activities,and resolved the theoretical design and practice of key projects such as tea themed scenic spots,tea characteristic towns,tea culture characteristic villages and tea culture pastoral complex and tea manor,and finally put forward some suggestions on the development of tea,culture,tourism and health.

关 键 词：茶文旅康 融合开发 茶特色小镇 茶文化特色村 茶文化田园综合体 茶庄园 

分 类 号：S571.1[农业科学—茶叶生产加工]