利益相关者视角下企业品牌价值对社会责任投资的影响研究  

Research on the Impact of Corporate Brand Value on Corporate Social Responsibility Investment from the Perspective of Stakeholders

作　　者：郭亦玮[1] 刘燕 武琨 GUO Yi-wei;LIU Yan;WU Kun(School of Economics and Management,North China Electric Power University,Beijing 102206,China)

机构地区：[1]华北电力大学经济与管理学院,北京102206

出　　处：《华北电力大学学报（社会科学版）》2021年第6期46-56,共11页Journal of North China Electric Power University(Social Sciences)

摘　　要：本文以中国A股上市公司2008—2019年的相关财务数据作为研究样本,基于利益相关者的视角实证检验了企业品牌价值对社会责任投资的影响。研究发现,品牌价值对社会责任投资存在负向影响,并且品牌价值对各利益相关者的社会责任投资的影响效应具有异质性。此外,通过对股权性质和独立董事比例的调节作用的进一步分析还发现,品牌价值对社会责任投资的负向影响在国有企业中更显著;独立董事比例越高,品牌价值对社会责任投资的负向作用越明显。This article uses the relevant financial data of China’s A-share listed companies from 2008 to 2019 as a research sample.From the perspective of stakeholders,this paper empirically examines the impact of corporate brand value on social responsibility investment.The research finds that brand value on social responsibility investment produce a negative impact,and the impact of brand value on the social responsibility investment of various stakeholders is heterogeneous.Through further analysis of the adjustment effect of the difference in the nature of equity and the proportion of independent directors,it is found that the negative impact of brand value on social responsibility investment is more significant in stateowned enterprises;In addtion,the higher the proportion of independent directors,the more obvious the negative effect of brand value on socially responsible investment.

关 键 词：品牌价值 社会责任投资 利益相关者 

分 类 号：F270[经济管理—企业管理] F273.2[经济管理—国民经济]