Coordination of a Socially Responsible Supply Chain with Cause Marketing Campaigns  

作　　者：Xin Li Minghui Xu Xintong Shi 

机构地区：[1]School of Economics and Management,Wuhan University,Wuhan 430072,China

出　　处：《Journal of Systems Science and Systems Engineering》2021年第6期728-747,共20页系统科学与系统工程学报（英文版）

基　　金：This work was partially supported by the National Natural Sciences Foundation of China under Grant Nos.72171181,72031009 and 71871166;the Foundation for Humanities and Social Sciences of Ministry of Education of China under Grant No.19YJA630095.

摘　　要：This paper explores the coordination problem of a socially responsible supply chain,in which the supplier contributes corporate social responsibility by donating a specific amount of money to a cause marketing and the retailer cares for consumer surplus in addition to its own profit.We consider two donation formats:absolute amount donation and percentage of profit donation.For each donation format,the optimal solutions for the centralized and decentralized decisions are derived,and the effects of system parameters on the optimal decisions and other outcome variables are investigated.Moreover,a two-part tariff contract and a quantity discount plus cost sharing contract are proposed to coordinate the socially responsible supply chain.This study may provide theoretical support and operational procedures for supply chain managers to integrate corporate social responsibility into business routines.

关 键 词：Corporate social responsibility cause marketing supply chain coordination 

分 类 号：F27[经济管理—企业管理]