新能源汽车企业商业模式分类  

Business Model Types and Financial Performance of New Energy Vehicle Enterprises

作　　者：吴敬静 贺正楚[1] 吴艳[1] WU Jing-jing;HE Zheng-chu;WU Yan(School of Economics and Management.Changsha University of Science and Technology,Changsha 410114,China)

机构地区：[1]长沙理工大学经济与管理学院,湖南长沙410114

出　　处：《系统工程》2021年第6期25-33,共9页Systems Engineering

基　　金：湖南省自然科学基金资助项目(2019JJ50144,2022JJ2538);湖南省交通科技项目(201845);湖南省研究生科研创新项目(CX20210803,18AJY022);湖南省教育厅项目(21A012)。

摘　　要：考虑"价值链覆盖范围、目标市场范围、资本结构以及竞争战略倾向性"4个维度以及维度当中的企业所属类型,对新能源汽车企业商业模式进行分类,界定多个商业模式类型,以及验证多个商业模式分类的有效性,并对不同类型商业模式产生的财务绩效差异进行分析。实证研究以2017-2019年新能源汽车产业链当中的113个企业为例,实证结果表明:商业模式对企业的产出效益水平的影响,随着时间的增长其影响水平在逐渐下降;商业模式对企业存货周转率的影响,显示出有较强的显著性;商业模式对企业近三年营业收入增长率和总资产增长率的影响,显著性随时间增长而逐渐增强;商业模式对企业资产负债率、产权比率的影响,体现较强的显著性。Considering the four dimensions of "value chain coverage, target market scope, capital structure and competitive strategy orientation" and the types of enterprises in each dimension, this paper classifies the business models of new energy vehicle enterprises, defines 10 types of business models, verifies the effectiveness of these business model classifications, and analyzes the differences in financial performance caused by different types of business models Line analysis. The empirical study takes 113 enterprises in the new energy vehicle industry chain from 2017 to 2019 for example. The results show that: the impact of business model on the output efficiency level of enterprises gradually decreases with the growth of time;the impact of business model on the inventory turnover rate of enterprises has always been very significant;the impacts of business model on the growth rate of operating revenue and total assets of enterprises in recent three years have been very significant.

关 键 词：新能源汽车企业 商业模式分类 财务绩效 

分 类 号：F270[经济管理—企业管理]