玩兴视域下非物质文化遗产的数字化设计研究  

The Digital Design of Intangible Cultural Heritage under the Playfulness Visual Domain

作　　者：严宝平[1,2] 黄秋野 袁超[3] YAN Bao-ping;HUANG Qiu-ye;YUAN Chao(Nanjing University of the Arts,Nanjing 210013,China;Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China;Jiangnan University,Wuxi 214122,China)

机构地区：[1]南京艺术学院,南京210013 [2]南京航空航天大学,南京211106 [3]江南大学,无锡214122

出　　处：《包装工程》2021年第22期40-46,共7页Packaging Engineering

基　　金：江苏省文旅科研重点课题“基于创意旅游的沉浸式文旅产品设计及创新策略”(21ZD08);南京航空航天大学科研基地(社科类)创新基金项目“江苏省非物质文化遗产的数字化呈现”(NJ20150044)。

摘　　要：目的在非遗数字化设计中引入玩兴概念,并结合具体的赋能作用点讨论其设计方法,将很好地增强其内在的设计层次,进而提升传播效能。方法通过对非遗中玩兴的客观存在进行分析,结合数字化设计的流程与内在逻辑,配合案例分析,梳理具体环节中的玩兴挖掘。结论在玩兴视域下进行非遗数字化设计的探讨,可以在虚拟还原、表现维度、内在价值以及跨媒介影响中分别找到玩兴的赋能,进而推动非遗数字化设计的差异化与深入度发展,同时为这一领域的设计提供进一步的理论参考与借鉴。The introduction of the concept of playfulness in the non-residual digital design and the discussion of its design method in combination with specific enabling points will enhance its internal design level and thus improve the dissemination efficiency.Through the analysis of the objective existence of non-residual play,combined with the process and internal logic of digital design,with case studies,combing the specific links of play and mining.In the discussion of non-residual digital design under the playing field,we can find the power of playfulness in virtual restoration,performance dimension,intrinsic value and cross-media influence,and then promote the differentiation and in-depth development of non-residual digital design and provide further theoretical reference for the design of this field.

关 键 词：非物质文化遗产 数字化设计 玩兴 文化传播 

分 类 号：TB472[一般工业技术—工业设计]